We See Real Estate Differently

Southwestern style brown stucco house with stone accents surrounded by desert plants and tall cacti under a clear blue sky.Hand holding a magnifying glass focusing on tall green cacti and buildings with stone and brown walls.
We See Real Estate
Differently
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Vision

It means not just following the herd, but thinking about new and different ways to distinguish a property from its competitors. Success is measured in higher occupancies, lower turnover and better margins.
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Research

The foundation for Visiquest’s ideas and execution is research. Not only the “who, what, why, where, how, and how much.”, but also the demographic and psychographic forces all working to create competitive opportunities.
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Creativity

Putting “lipstick on a pig” is not all there is to creating lasting value. Strategic real estate problem solving and branding are what creates durable competitive advantages. Visiquest’s varied experience allows it to assimilate disparate ideas into new ways of being successful.

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Execution

Right and left brained thinking is required for successful real estate development. Visiquest prides itself on exacting due diligence, financial modeling, contract documentation, site/space planning, entitlements, engineering, financing, marketing, and asset management.
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Wide view of a large, modern beige building with multiple stories set against rocky hills under a partly cloudy sky.

Principles

At Visiquest, we are not interested in being the biggest. Instead we focus our attention on a limited number of projects that meet our value-add and opportunistic criteria.

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We gravitate to projects that require vision, determination and intellectual challenge. These projects endeavor to be sensitive to their environment and make a sustainable positive impact on the communities they serve.
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We take pride in the quality of our work and our relationships with vendors, contractors, employees, investors, lenders and customers. Consequently, we seek to associate ourselves with bright, talented and pleasant professionals who share our vision and passion.
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We seek to maximize returns and minimize risk in a transparent and ethical manner. We employ conservative financial principles with the goal of under-promising and over-performing.
4
We treat others with respect, fairness, and integrity. To quote Will Rogers, “It takes a lifetime to build a good reputation, but you can lose it in a minute.”
Exterior view of a tan apartment building with multiple windows, palm trees, green grass, and landscaping under a clear blue sky.

Principal

Joel Broder photo

Teamwork makes the Dream Work. Visiquest assembles a unique team tailored for each of its projects.

At the helm is Joel Broder – CEO, Managing Member of Visiquest Properties, LLC. Mr. Broder has been buying, selling and developing commercial real estate in the Phoenix area since 1983. During that time, he was personally involved in over 100 projects which included investment land, planned residential communities, single family subdivisions, apartments, condominiums, offices, business parks and shopping centers.

Before turning his full time attentions to Visiquest, Mr. Broder held positions with Enterprise Growth Group, Kenneth J. Weiss Corporation, Communities Southwest and Richmond American Homes where he was Senior Vice President of Land Acquisitions and Development until 2001.

Mr. Broder graduated summa cum laude from Arizona State University with a Bachelors of Science Degree in Real Estate (1982) and went on to obtain a Masters Degree in Business Administration with a specialization in Taxation (1986).

Mr. Broder obtained an Arizona real estate sales license in 1981 and a broker license in 1985. He is the designated broker for Niche Residential, LLC – a sister company to Visiquest Properties.

During his free time, Mr. Broder enjoys hiking and climbing canyons and mountains in the southwestern US and around the world. For more information on these exploits click here.

Experience

Real estate investment and development is a team sport. A company’s experience is the accumulation of its principals’ experience over a career playing for a variety of teams. Visiquest’s 40+ years of experience is broad and deep. Below are just a few of the 100+ projects that illustrate our vision, leadership, problem solving and project execution.

Aerial view of a residential apartment complex with multiple beige and brown buildings, parking areas, and green lawns.
Outdoor swimming pool surrounded by lounge chairs and umbrellas at a residential complex with brown-tiled roof buildings and mountains in the background.
Modern two-story house illuminated at night with mountain silhouette in the background.
Strip mall storefronts including Bullock's Cocktails, Barber Shop, Orbit Vape, a tattoo shop, insurance agency, and Boost Mobile with parked cars in front.
Aerial view of a suburban neighborhood with houses, a parking lot, and a large brown hill under a partly cloudy sky.
Aerial view of a residential neighborhood with rows of houses, streets, and a central green park area.
Aerial view of a residential neighborhood with winding streets, a school complex, sports fields, and a running track.

Partners

Partners are the lifeblood of any entrepreneurial real estate venture. At Visiquest, we’ve been fortunate to work alongside exceptional partners who share our values and vision.

These collaborations go far beyond financial transactions—they are enduring relationships built on trust, alignment, and shared ambition. We believe that meaningful progress happens through collaboration among capable, goal-aligned individuals—both limited and general partners alike.

If you’re interested in exploring an investment with Visiquest—or have a venture of your own you’d like to collaborate on—please reach out in confidence. I welcome the exchange of perspectives on today’s challenges and tomorrow’s opportunities.

Brokers

We have been working in Arizona real estate development since 1980 and seen several cycles—each bringing its own challenges and opportunities.

One constant has remained: strong broker relationships are essential to success. Whether you specialize in real estate sales, leasing, or financing, your insight and access are invaluable to what we do.

If you have a property, a tenant, an investor, or lender that you think might align with our goals—or simply want to get acquainted, please reach out in confidence. Relationships matter here, and every good one starts with a conversation.

Visiquest Properties, LLC
9375 E. Shea Blvd., Suite 100
Scottsdale, Arizona 85260

info@visiquest.us
480-767-1330

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